6 opportunities every firm should consider

The burden of choice is very real for accounting firms these days.

From the constant stream of new technologies and the proliferation of new firm models, to the emerging demand for services in CAS, ESG, cannabis and beyond, one of the most critical choices firm leaders can make is which to pursue, and which to ignore.

“We are all inundated with opportunities and are having to become more selective on the opportunities we explore,” said John Whybrew, managing partner of Jackson, Tennessee-based ATA CPAs.

With that in mind, we asked top executives from the members of this year’s Top 100 Firms and Regional Leaders to share the biggest opportunities they see in accounting. And while many pointed to broad areas of potential like artificial intelligence, digital transformation, advisory services, and new practice offerings (see our feature story), others pointed to some very specific opportunities that firms can explore, a number of which are featured below.